In my early experience with the app, I donвЂ™t know that I found the videos I watched or created exhibited a deeper emotional quality thanks to their filters. He says that StrumвЂ™s on-the-fly composed music, coupled with its visual filters, add вЂњa deeper emotional qualityвЂќ to video. вЂњThereвЂ™s really not any product out there that allows you to simply create videos that look and sound good, and that really enhance what youвЂ™ve done in an intelligent and automatic way,вЂќ Chordia said. Smule, Chordia explained, is well-accomplished at fostering вЂњubiquitous social expression through music.вЂќ But with the exception of a few apps that offered video as a вЂњkind of buriedвЂќ afterthought, he said, none of SmuleвЂ™s apps-which have combined for more than 75 million installations across devices-have focused on visual expression.

вЂњWe always wanted to do something with video,вЂќ SmuleвЂ™s chief scientist, Parag Chordia, told Macworld. True to SmuleвЂ™s form, they offer a mix of audio-processing options as well: Some filters autotune your videoвЂ™s soundtrack, others add effects like reverb, and others work to convert spoken word into rap or song. Indeed, Strum offers an Instagram-like scrolling newsfeed of videos and gives iPhone videographers the ability to take their 15-second or shorter videos and apply all sorts of visual filters to them.Д«ut the filters in Strum go beyond the visual. Though itвЂ™s an easy analogy to fall victim too, the easiest way to describe Strum is as (another take on) Instagram for video, but with soundtracks tacked on. The company behind App Store hits like I Am T-Pain, Glee Karaoke, and Magic Keyboard on Thursday released Strum. SmuleвЂ™s back with another music-themed iOS app.

Smule app for mac